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With names like Domino's and McDonald's, you might think of franchising as the ultimate old boy's network. Nothing could be further from the truth. Franchising has always depended on innovative, up-and-coming--yes, even trendy--concepts to fuel its enviable staying power and growth. But where do you, the franchise buyer, find these new franchises if they haven't yet made it to your corner of the country? Not to worry; we've compiled information on the newest franchises to hit the market, so you can get 'em while they're hot.

The following listing provides information on 102 companies that started franchising in 2003 or 2004. The listing isn't intended to endorse any specific franchise. Rather, it's a first step in your own research, which should include reading the franchise company's literature (including its Uniform Franchise Offering Circular), calling and visiting existing franchisees, and consulting an attorney and an accountant. For more on these franchises, plus articles and an expanded list of new franchises and top franchises, visit entrepreneur.com/franzone/listings/topnew.