My Hair Removal Guide:

Home / Facial Hair Removal / Facial Hair Removal New York

    Depilatories, waxes and bleaches are one of the fastest growing category segments, with annual drug store sales at $44 million in 1992 and a 15 percent growth in dollar volume over the previous year. Drug stores have a 55 percent share of the total depilatories business.

That growth trend is expected to continue as consumers look for alternatives to shaving as a means for hair removal. As salon customers become more budget minded, many are finding that modern depilatories - no longer harsh products with unpleasant odors - offer them a way to get salon results home.

That's good news for retailers. While shaving creams and razors are highly price sensitive, depilatories, waxes and bleaches continue to earn 30 to 40 percent margins for retailers.

Inverness' line of hair removal products is helping drug retailers build their share of the market build their share of the market and hold their margins by answering the consumer demand for upscale salon-type products at value prices.

"The consumer wants better products. They want merchandise that will make it easier and more pleasant for them to remove unwanted air," said Inverness vice president of sales Arthur Pirrone.

Inverness' 17-SKU One Touch depilatory/appliance line offers the most complete range of superior hair removal products available at retail.

The line includes different types of products that enhance the hair removal process: cream hair remover, lotion hair remover, roll-on hair remover in both regular and sensitive formulation, bikini roll-on hair remover and both body and facial strip wax. The line also includes a cream hair bleach and a moisturizing after shaving gel.

This year One Touch added lotion hair removers to its line in two formulations,a baby oil formula and a jojoba and cocoa butter enriched formula both in a premium 7 oz. size.

All products are fragrance free and have recently been repackaged with an upscale department store-style look.

While the One Touch SKUs reflect this upscale image, they retail at lower price point than their competitors with inferior packaging.

Several One Touch bonus pack promotions are planned for 1993. "Last year, the products blew out of the stores when we ran promotions with retailers," said Pirrone. "While we do run seasonal promotions, the products offer high retailer margins all year round. They offer retailers a way to make a steady profit."